I get to hear this question all the time at the Security Awareness” seminars I deliver for business decision makers.
When I go through and explain the types of hackers that are currently in play in the cyber and physical space usually the room freezes.
On some occasions they even ask me “so are you here to tell us that we are desperate and there is no solution?”
For those who know me “desperate and no solution” is out of the question for me because I believe that you can achieve anything if you want it really badly and you are willing to do what you need to do in order to achieve it. I mean at the end of the day everything comes with a price we have to be willing to pay. Otherwise no billionaires would exist, no top athletes, no world-renowned singers and actors. But, don’t even take it to that level because it could be a trap.
Even within the scope of our daily lives , walking everyday to the beach for an hour can remove inches from your waistline or not eating chocolate and consuming soft drinks can flatten your stomach or be present even for the “limited time” you have with your family creates stronger bonds with them, being the person your boss can always relies on makes you the go-to person and the higher influencer in his circle. There are so many examples. You get my point.
My question for you is:

I am going to give you exactly the same answer I give to those decision makers I am training.
Before I dive into the reply I have prepared a freebie for you, a security action plan sheet which will help you implement what you are currently learning in this episode immediately so go to https://www.yiotanicolaidou.com/2components and grab it. Again, it is https://www.yiotanicolaidou.com/2components and you can find the link in the description of this episode as well.
Here is the thing, understanding the adversary and reverse engineering them is a very important part of being able to protect your valuable assets. Whether those are your business, your income, your family, your jewelry, your fine art, your intellectual property, your identity, you name it; whatever you consider valuable for you my purpose of introducing you to the adversary’s profile has one primary goal which is not to scare you. It is to prepare you for success. According to Sun Tzu in the Art of War

Want a little help?

As you already know, with the impact of attacks in a red zone you cannot take your chances with the adversaries so here is the price you need to pay if you wish and want protection.
Many people believe that in order to achieve anything you need to be highly intelligent and even though intelligence is a great trait to have unfortunately, the cyber-security space is not about smartness but instead about strategy.
Researchers at Florida State University found that elite chess players do not have high IQ. They actually have a lower IQ but they are applying strategy and hard work.
That means that you are left without any excuse to develop a strategic plan of action about your valuable asset’s protection. Just two components strategy and hard work can outsmart the smartest greatest perpetrators you have both in the cyber and physical space.
But let’s make this actionable for you.

Strategic can be achieved by developing your security strategy plan with a professional and hard work can be achieved by taking seminars, courses and trainings. You can start with free material resources by joining Security Inner Circle. You will receive notifications for every new episode of Your Security Boost, be the first to know about new online courses and seminars I have available plus some additional bonuses that are only available to my community.
Don’t forget that:

Just two components strategy and hard work can outsmart the smartest greatest perpetrators you have both in the cyber and physical space. Click To Tweet
So, if you found this episode valuable click the link below and become an insider and do not forget to download the Free Security Action Sheet that I have prepared for you in order to get the full benefits of this episode. You can find it at https://www.yiotanicolaidou.com/2components
Now is your turn to tell me:
Are you willing to pay the price?
If you liked this episode then like and share it with others who you know might need it.
That is all for today. Wishing protection and success and let’s renew our appointment for next Monday with another episode of “Your Security Boost”.